Why has Apple stopped selling iPhone XS, iPhone XS Max and iPhone 7, just after announcing iPhone 11?

Apple has always had the trend of stopping the support of its older models. It always served Apple in two ways. One, they did not have to worry about the new software not being capable of running on older mobile phones and the other was they did not have to spend any money on the support for older models. Apple has always been announcing the discontinues support of its older models after around 3 to 4 years after new model was launched.  For instance, in 2016 following the release of iOS 10, Apple dropped support for the iPhone 4S, making iOS 9 the last major iOS version available for the device.

Apple has also kept the list of models available on its website strategically low. It has always helped Apple to keep things simple and keep the control on models they want to gain popularity and, on the models, they want to disappear from the market. How do they choose which models will carry on being sold and which ones will discontinue is a mystery and the algorithm Apple uses to built this narrative of choosing mobile phone seems to be a secret? Only few can make assumptions based on the trend.

Apple has software update on all models launched before 2015. It includes the flagship models of iPhone 6 and iPhone 6 Plus.

Apple's website no longer offers the iPhone XS or XS Max, both of which were launched just a year ago.

Apples decided to keep iPhone 8 in its current inventory despite it being older model than iPhone XS and XS Max.

Since the death of Apples founder and chief architect of most of the revolutionary models of iPhone, the company has been practically struggling to create the same kind of excitement among its users.  At the time of his death it was widely rumoured that almost 4 new models which Steve jobs was working on are in pipeline and Apple has few years of innovative models to launch even after his death. That probably was right because in 2016 when iPhone 7 was release, Apple made some decisions which really damaged Apples reputation as the market leader. In 2016, Apple announced its iPhone 7 which was suppose to creating a lot of excitement but rather than creating excitement, the mobile phone became the most controversial iPhones of all time as people had to use same port for both charging and headphones. It wasn’t perceived positively by iPhone users and should have been dropped in every model after that but Apple decided to keep it as a single port smart phone. Apple does not share its units sold data anymore but according to one report the sales of Apple mobile phones since 2016 are declining year on year. For instance, during the fourth quarter of 2018, global iPhone sales hit 64.5 million units, earning Apple 15.8% market share during the period. That was down from 73.2 million-unit sales and 17.9% market share during the fourth quarter of 2017, according to Gartner.

We believe that by keeping in view these figures and the trends, Apple is trying to restructure its product life cycle and its range in accordance to its users rather than trying to compete with other mobile phone manufactures especially those who try to target every niche in mobile phone manufacturing sector including low end budget market. This could be said to be one of the most prominent reasons why Apple wants to focus on few flagship models and try to capture a massive market share of premium loyal iPhone users.

According to our research the demand of iPhone 7 and models below that has declined significantly which has pressed the selling price of iPhone 7 and models below that. So if you have an iPhone 7, it would be a good idea to sell it now rather than waiting any longer as the price will drop more in next coming months. 

Further Readings:

iPhone 8 review

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